Amsterdam Heineken Experience Tickets
Discover Heineken's world at its original brewery in Amsterdam. Engage with exhibits and savor drinks with our skip-the-line tickets.-
Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.
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Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.
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Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.
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Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.
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Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.
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Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!
More details
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Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.
-
Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.
-
Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.
-
Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.
-
Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.
-
Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!
-
Wander through the historic brewery of the Heineken® Experience, unraveling the secrets of the perfect pint, and indulge in two delicious beers.
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Immerse yourself in the story of the Heineken® brand, from its humble beginnings to global dominance, and learn the art of drinking a beer.
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Fall in love with Amsterdam's charm on a leisurely 1-hour LOVERS canal cruise. Take in breathtaking views of the city from the water.
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Discover the charm of Amsterdam as you glide past iconic landmarks like the Anne Frank House and the Rijksmuseum with an audio guide.
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Fun fact: Heineken's green bottle was once designed in such a way so as to serve as an alternative to building blocks.
More details
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Wander through the historic brewery of the Heineken® Experience, unraveling the secrets of the perfect pint, and indulge in two delicious beers.
-
Immerse yourself in the story of the Heineken® brand, from its humble beginnings to global dominance, and learn the art of drinking a beer.
-
Fall in love with Amsterdam's charm on a leisurely 1-hour LOVERS canal cruise. Take in breathtaking views of the city from the water.
-
Discover the charm of Amsterdam as you glide past iconic landmarks like the Anne Frank House and the Rijksmuseum with an audio guide.
-
Fun fact: Heineken's green bottle was once designed in such a way so as to serve as an alternative to building blocks.
-
Step into a world of brewing magic at the Heineken® Experience, where you'll learn the history and heritage of the brand from experts.
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Go from being a beer lover to a beer connoisseur by learning the art of tasting a beer, and end your trip with two complimentary drinks.
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Unleash your inner explorer on a 75-min canal cruise through Amsterdam! Sail across the UNESCO-listed canals as an audio guide regales you with facts.
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Enhance your cruise by upgrading to include a snack box, and devour the sumptuous munchies as you marvel at landmarks like Anne Frank House.
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Fun fact: Amsterdam, and not Venice, is the most watery city in the world, with almost a quarter of the city covered by water bodies!
More details
-
Step into a world of brewing magic at the Heineken® Experience, where you'll learn the history and heritage of the brand from experts.
-
Go from being a beer lover to a beer connoisseur by learning the art of tasting a beer, and end your trip with two complimentary drinks.
-
Unleash your inner explorer on a 75-min canal cruise through Amsterdam! Sail across the UNESCO-listed canals as an audio guide regales you with facts.
-
Enhance your cruise by upgrading to include a snack box, and devour the sumptuous munchies as you marvel at landmarks like Anne Frank House.
-
Fun fact: Amsterdam, and not Venice, is the most watery city in the world, with almost a quarter of the city covered by water bodies!
17% off
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Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.
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After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.
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Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.
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Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.
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Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.
More details
-
Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.
-
After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.
-
Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.
-
Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.
-
Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.
5% off
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Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.
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Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.
Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.
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Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.
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To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.
More details
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Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.
-
Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.
Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.
-
Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.
-
To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.
-
Step into a frosty wonderland at the Xtracold Icebar with skip-the-line entry, where everything is made of ice, and strike a pose for your Instagram.
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Equipped with thermal wear, brace yourself for -10°C temperatures, while you sip on complimentary beverages in a bar sculpted from 35 tons of ice.
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Immerse in brewing heritage at the iconic Heineken® Experience, its oldest brewery, and learn about the brand's journey from a local brew to a global sensation.
-
Savor the taste of two chilled Heineken beers, explore the historic brewing rooms, and enjoy interactive games, all part of the Heineken® Experience.
-
Fun fact: The Heineken® brewery had to shut down in 1988 due to its vast expansion, a rare instance of a brand growing too big for its boots!
More details
-
Step into a frosty wonderland at the Xtracold Icebar with skip-the-line entry, where everything is made of ice, and strike a pose for your Instagram.
-
Equipped with thermal wear, brace yourself for -10°C temperatures, while you sip on complimentary beverages in a bar sculpted from 35 tons of ice.
-
Immerse in brewing heritage at the iconic Heineken® Experience, its oldest brewery, and learn about the brand's journey from a local brew to a global sensation.
-
Savor the taste of two chilled Heineken beers, explore the historic brewing rooms, and enjoy interactive games, all part of the Heineken® Experience.
-
Fun fact: The Heineken® brewery had to shut down in 1988 due to its vast expansion, a rare instance of a brand growing too big for its boots!
12% off
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Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.
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Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.
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Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.
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Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.
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Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.
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More details
-
Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.
-
Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.
-
Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.
-
Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.
-
Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.
-
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Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade.
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Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.
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It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.
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Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.
-
Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.
More details
-
Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade.
-
Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.
-
It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.
-
Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.
-
Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.
10% off
Pro tips to help you make a pick
At the tasting session, adults receive two full glasses of Heineken lager. Take your time to enjoy the iconic beer and savor the experience.
Don't miss the chance to get a personalized bottle of Heineken. It's a unique and memorable keepsake from your visit.
The Heineken Experience is close to the Rijksmuseum and Van Gogh Museum. Plan your day to explore these attractions conveniently while in Amsterdam.
Before your visit, download the Heineken Experience app. It provides additional information and fun facts about the brewery in your preferred language, enhancing your experience.
Avoid the crowds by visiting early in the morning or on weekdays. The experience tends to get busy, especially in the afternoons and on weekends. Optimal timing ensures a more enjoyable visit.
Top things to do in Amsterdam
About Heineken Experience
Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!
The original brewing facility, which houses the Heineken Experience, is a historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.
The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.
Why visit Heineken Experience?
Highlights
Plan your visit
- Last entry: 6:45pm
- December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
- Rooftop Bar: 10:30am to 7pm (Sunday to Thursday) and 10:30am to 8:30pm (Friday and Saturday). The last entry is at 4:30pm.
A free cloakroom is available to store your large bags and luggage.
A souvenir shop is available that sells Heineken-themed memorabilia like clothing, accessories, glassware, brewing equipment replicas, and much more.
Conveniently located washrooms are available throughout the Experience for your comfort and hygiene.
Free wifi is available at the Heineken Experience.
Dedicated baby changing rooms with the necessary amenities are available at the attraction.
An information desk is present at the experience to help you with anything.
If you misplace any belongings during your visit, the Lost and Found department is present to help the visitors.
Service animals are allowed in the building.
The Heineken Experience is wheelchair accessible.