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4.5(31.5K ratings)Rated 4.5 out of 5.0 from 31478 ratings.

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Engage with exhibits and savor drinks with our skip-the-line tickets.

Open today

10:30 AM - 07:30 PM

Recommended duration

2 hours

Amsterdam Heineken Experience Tickets
Heineken Experience tour visitors exploring brewery exhibits in Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Heineken Experience Rooftop
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Heineken Experience tour showcasing beer tasting in Amsterdam brewery.
Flexible duration
Mobile ticket
Audio guide
  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.

  • Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!

More details

  • Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!

  • Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.

  • Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.

  • Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!

from
€24.95
Heineken Experience building and LOVERS Canal Cruise boat in Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Tourists sampling beer at Heineken Experience in Amsterdam brewery.
Amsterdam canal cruise boat passing historic buildings with Rijksmuseum entry.
Amsterdam canal cruise boat with view of historic buildings, part of Saver Combo tour including Rijksmuseum entry.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience Rooftop
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Lovers: 1 Hour Amsterdam Canal Cruise with Audio Guide-9
3342 - Amsterdam - Saver Combo - Canal Cruise & Rijksmuseum Direct Entry - 13
Tourists enjoying the Combo (Save 10%): Tickets to AMAZE Amsterdam and 1 Hour Canal Cruise, showcasing Amsterdam's beautiful cityscape from the water
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
  • Fast-track your way into Heineken’s original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured beers.
  • Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-minute ride with an audio guide covering 21 languages.

More details

  • If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
  • Fast-track your way into Heineken’s original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured beers.
  • Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-minute ride with an audio guide covering 21 languages.
from
€37.45
Heineken Experience tour with view of Johan Cruijff Arena in Amsterdam.
Tourists crafting beer at Heineken Experience in Amsterdam brewery.
Heineken Experience Rooftop
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
A visitor seeing the trophies on display at the Johan Cruijff ArenA
Visitors seeing the photographs on display at the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate beer and football duo.
  • Learn Heineken’s story at its historic brewery via the interactive exhibits, a live English talk, an audio guide, and two drinks included!
  • Walk where football legends have—explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.

More details

  • Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate beer and football duo.
  • Learn Heineken’s story at its historic brewery via the interactive exhibits, a live English talk, an audio guide, and two drinks included!
  • Walk where football legends have—explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
from €44.95
€42.70

5% off

Go City Amsterdam All-Inclusive Pass
Heineken Experience tour entrance in Amsterdam with visitors entering the historic brewery.
Rijksmuseum exterior with visitors in Amsterdam, Netherlands.
Pedal Boat Amsterdam
Visitors exploring modern art exhibits at Moco Museum, Amsterdam.
Bike Rental
Hop on Hop Off
Madame Tussauds Amsterdam
Keukenhof gardens with vibrant tulips and visitors exploring the floral displays in Amsterdam.
Muiderslot Castle
A'DAM Lookout
Aerial view of Amsterdam cityscape with canals and historic buildings, highlighting THIS IS HOLLAND attraction.
Royal Experience - Royal Coster Diamonds
Royal Experience - Royal Coster Diamonds
Rijksmuseum
Canal
Aerial view of Amsterdam cityscape from A'DAM Lookout observation deck.
Free cancellation
Extended validity
Instant confirmation
3 more
  • Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.
  • Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.

Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.

  • Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.
  • To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.

More details

  • Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.
  • Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.

Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.

  • Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.
  • To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.
from
€69
I Amsterdam City Card
People using I Amsterdam City Card to visit landmarks
People using I Amsterdam City Card to visit landmarks
Close up view of I Amsterdam City Card
Couple using I Amsterdam City Card booking for Hotel Check-in
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Couple shopping with I Amsterdam City Card in Amsterdam canal district.
People using I Amsterdam City Card to visit landmarks
Visitors exploring Royal Room at the Upside Down Amsterdam with mirrored walls and vibrant decor.
Guy using I Amsterdam City Card for cycling
Tourist using I Amsterdam City Card for cycling
Rijksmuseum exterior with people walking in Amsterdam, Netherlands.
Amsterdam downtown Canal Boats
Dutch Fortress Museum Naarden
Instant confirmation
Flexible duration
Mobile ticket
  • Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.

    • Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.

    • Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.

    • Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.

    • Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.

More details

  • Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.

    • Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.

    • Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.

    • Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.

    • Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.

from
€65
Icebar Amsterdam and Heineken Experience
Icebar Amsterdam exterior with illuminated entrance and people entering the venue.
Guests enjoying drinks at Icebar Amsterdam with ice sculptures and frosty decor in the background.
Heineken Experience interior with copper brewing tanks in Amsterdam.
Tourists exploring interactive exhibits at Heineken Experience, Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Tourists on rooftop at Heineken Experience, Amsterdam, with city skyline view.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Instant confirmation
Flexible duration
Audio guide
  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
  • Heineken brewed here from 1867 to 1988—now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing drinks.
  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three drinks, and thermal gear to keep you warm.

More details

  • Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
  • Heineken brewed here from 1867 to 1988—now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing drinks.
  • Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three drinks, and thermal gear to keep you warm.
from €53.45
€46.98

12% off

Heineken Experience building in Amsterdam with GVB public transport pass signage.
Buses in Amsterdam
A tourist using public transport in Amsterdam
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Metro in Amsterdam
Ferries in Amsterdam
Heineken Experience tour showcasing beer tasting in Amsterdam brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Instant confirmation
Flexible duration
Mobile ticket
1 more
  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

More details

  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

from €34.45
€31.01

10% off

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
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Why visit Heineken Experience?

Highlights

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Millions love heading out with us

Takács Lajos
HU

Takács

5/5
Hungary
Everything was very good, I liked the interactive presentations and effects. The staff were nice and friendly. The atmosphere was super!
This review is translated. Show original review.
remedios de andrea
ES

Remedios

5/5
Spain
Experiencia única , me encantó , lo único que sería genial que pusieran traductores en varios idiomas para que todos pudieran entender la gran historia de esta cerveza pero de verdad recomendable 100%
Bonita Gibson
GB

Bonita

4/5
United Kingdom
The canal cruise was a lovely way to explore and see the city. The audio came on when needed but was not a constant. Refreshments not for sale on board so take your own on this one. The Heineken brewery was okay, trying to create an experience of being brewed and bottled yourself was a bit weird but having a free drink in a bar at the end made up for it! The photo and video are emailed to you free which was good.
José Fernando Barreiros Monteiro

José

5/5
The friendliness and professionalism of everyone. Very punctual. The translations during the tour are top quality. And the Eineken experience is spectacular. Congratulations!
View original review in Portuguese
Craig Browning

Craig

5/5
We had a fantastic experience, and your staff are so friendly, especially the young man with the train track tattoo collecting glasses on Sunday 15th, he explained the reasoning behind the tattoo and told us a bit more about his experience as an Heineken employee which he thoroughly enjoys and is an asset to the company.
Francesca Musolino

Francesca

4/5
The rooftop experience with the Birthday Beer. The tour was ok but needed to be more interactive with the layout of the history and countries involved
Choo Bee Lay Cynthia
SG

Choo

5/5
Singapore
Easier access to the museums and attractions I went. But would be good if the catalogue can be sorted in the operation hours of the attractions, so that it will be easier for planning.
Jean michel Grard
FR

Jean

4/5
France
Efficiency, once you've got past the hassle of installing it on 4 different smartphones, which meant losing the trip to the main station.
View original review in French

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