Amsterdam Heineken Experience Tickets
Discover Heineken's world at its original brewery in Amsterdam. Engage with exhibits and savor drinks with our skip-the-line tickets.
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Visitor's guide
Must-see highlights & key info
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!
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Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
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Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.
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Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!
More details
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!
-
Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
-
Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.
-
Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!
- Refreshing pints and boat tours? Now that’s an Amsterdam classic! Tour Heineken, cruise the canals for 75 minutes, and save 22% while you’re at it.
- Get straight to the good stuff! Fast-track your way into Heineken, catch a live demo, use a multilingual audio guide, and enjoy three drinks!
- Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.
- Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights. Because snacks make everything more fun!
More details
- Refreshing pints and boat tours? Now that’s an Amsterdam classic! Tour Heineken, cruise the canals for 75 minutes, and save 22% while you’re at it.
- Get straight to the good stuff! Fast-track your way into Heineken, catch a live demo, use a multilingual audio guide, and enjoy three drinks!
- Glide in a glass-roof boat, past the Museum Quarter and NEMO, and along the Amstel on a scenic 75-min cruise with an audio guide.
- Upgrade to add a snack box to your cruise and munch on sweet and savory goodies while drifting past Amsterdam’s best sights. Because snacks make everything more fun!
22% off
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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate beer and football duo.
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Learn Heineken’s story at its historic brewery via the interactive exhibits, a live English talk, an audio guide, and two drinks included!
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Walk where football legends have—explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
More details
-
Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate beer and football duo.
-
Learn Heineken’s story at its historic brewery via the interactive exhibits, a live English talk, an audio guide, and two drinks included!
-
Walk where football legends have—explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
5% off
- Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
- Heineken brewed here from 1867 to 1988—now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing drinks.
- Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three drinks, and thermal gear to keep you warm.
More details
- Two must-do Amsterdam experiences, one great deal! Skip the Icebar line for subzero fun, then explore Heineken’s brewing legacy with tastings—at 12% off!
- Heineken brewed here from 1867 to 1988—now it’s a brewing haven! Catch a live presentation, explore with an audio guide, and enjoy two refreshing drinks.
- Xtracold Icebar is a deep freeze in the best way—35 tons of ice, three drinks, and thermal gear to keep you warm.
5% off
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See Amsterdam’s creative side at Moco, then switch gears with a behind-the-scenes Heineken tour—because great art and a great stout just belong together!
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Skip the queue and soak up rebellious street art, modern greats, and trippy digital exhibits. Your audio guide’s got all the details in seven languages!
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Heineken’s historic brewery tour comes with a live presentation, interactive exhibits, an audio guide in 19 languages, and two freshly poured drinks at the end.
More details
-
See Amsterdam’s creative side at Moco, then switch gears with a behind-the-scenes Heineken tour—because great art and a great stout just belong together!
-
Skip the queue and soak up rebellious street art, modern greats, and trippy digital exhibits. Your audio guide’s got all the details in seven languages!
-
Heineken’s historic brewery tour comes with a live presentation, interactive exhibits, an audio guide in 19 languages, and two freshly poured drinks at the end.
10% off
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Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.
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Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.
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Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.
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No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.
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Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.
More details
-
Your Amsterdam adventure awaits! Get this All-Inclusive city card and enjoy discounted and smooth entry to 45+ attractions & activities in the city.
-
Save big – up to 65% and discover top attractions like Keukenhof, Madame Tussauds, Moco Museum, the Heineken Experience & more.
-
Set off on a day trip to a local cheese market, solve a mystery at The Murder by Dam Square, ride cruises & more with your city card.
-
No more juggling multiple attraction tickets or waiting in long queues – this one digital pass gives you hassle-free entry to the sights on your list.
-
Choose between 1/2/3/5 consecutive calendar days to visit as many attractions as you can fit within your budget and schedule.
- If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
- Fast-track your way into Heineken’s original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured drinks.
- Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-min ride with an audio guide covering 21 languages.
More details
- If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
- Fast-track your way into Heineken’s original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured drinks.
- Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-min ride with an audio guide covering 21 languages.
- Explore Amsterdam’s museums, landmarks & cruises at free or discounted rates and access unlimited public transport with the I amsterdam city card.
- Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.
- Hit all the spots on your bucket list by riding seamlessly on the GVB public transport including buses, trams, metros, and ferries.
- Enjoy free canal cruises from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.
- Choose between 24/48/72/96/120-hour passes and skip long ticketing queues with just one digital pass.
More details
- Explore Amsterdam’s museums, landmarks & cruises at free or discounted rates and access unlimited public transport with the I amsterdam city card.
- Save big at 70+ attractions, including popular sights like Rijksmuseum, the Heineken Experience, Madame Tussauds & more.
- Hit all the spots on your bucket list by riding seamlessly on the GVB public transport including buses, trams, metros, and ferries.
- Enjoy free canal cruises from numerous spots across the city or rent a bike for free and discover Amsterdam at your own pace.
- Choose between 24/48/72/96/120-hour passes and skip long ticketing queues with just one digital pass.
-
Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade.
-
Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.
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It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.
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Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.
-
Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.
More details
-
Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade.
-
Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.
-
It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.
-
Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.
-
Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.
10% off
Pro tips to help you make a pick
Similar things to do in Amsterdam
About Heineken Experience
Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!
The original brewing facility, which houses the Heineken Experience, is a historic landmark and serves as an Anchor Point on the European Route of Industrial Heritage.
Heineken's story began in 1864, not 1984, when Gerard Adriaan Heineken purchased the small brewery 'De Hooiberg' in Amsterdam.
More than 150 years after its founding, Heineken remains a significant part of Dutch culture, with the lager being a preferred drink for many people in the Netherlands.
Heineken, as a company, owns more than 170 beer brands worldwide, showcasing its influence in the global beer market.
The Heineken Experience is part of the European Route of Industrial Heritage, which presents 845 sites in 29 European countries.
Why visit Heineken Experience?
Highlights
Interactive exhibits
Immerse yourself in the rich history of Heineken through engaging interactive exhibits, unraveling the brand's evolution and the intricate process of brewing its iconic beer.
Brewing rooms
Step into the original brewing room adorned with colossal vintage copper vats, offering a firsthand look at the historic brewing process that shaped Heineken. Marvel at the legacy of craftsmanship.
Craft your own Heineken
Channel your inner brewmaster at the "Brew Your Own" section, where creativity flows. Experiment with diverse ingredients, concoct your personalized Heineken beer and depart with a one-of-a-kind brew as a cherished memento.
Personalized bottle
Elevate your Heineken Experience by acquiring a personalized bottle. See your name on the label, transforming a simple visit into a lasting memory with a uniquely tailored touch.
Sample brews from around the world
Expand your palate beyond the iconic green bottle. Embark on a global beer journey as you sample diverse brews from Heineken's international portfolio, savoring the flavors of Africa, Asia, the Americas, and beyond.
Plan your visit
- Last entry: 6:45pm
- December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm)
- Rooftop Bar: 10:30am to 7pm (Sunday to Thursday) and 10:30am to 8:30pm (Friday and Saturday). The last entry is at 4:30pm.
A free cloakroom is available to store your large bags and luggage.
A souvenir shop is available that sells Heineken-themed memorabilia like clothing, accessories, glassware, brewing equipment replicas, and much more.
Conveniently located washrooms are available throughout the Experience for your comfort and hygiene.
Free wifi is available at the Heineken Experience.
Dedicated baby changing rooms with the necessary amenities are available at the attraction.
An information desk is present at the experience to help you with anything.
If you misplace any belongings during your visit, the Lost and Found department is present to help the visitors.
Service animals are allowed in the building.
The Heineken Experience is wheelchair accessible.
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