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4.5(32.4K ratings)Rated 4.5 out of 5.0 from 32369 ratings.

Amsterdam Heineken Experience Tickets

Discover Heineken's world at its original brewery in Amsterdam. Engage with exhibits and savor drinks with our skip-the-line tickets.

Open today

10:30 AM - 09:00 PM

Recommended duration

2 hours

Amsterdam Heineken Experience Tickets
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Heineken Experience Rooftop
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Instant Confirmation
Flexible duration
Mobile Ticket
1 more
  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.

  • Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!

More details

  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.

  • Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!

from
€24.95
Heineken Experience entrance in Amsterdam with tourists entering for skip-the-line tour and free drinks.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Heineken Experience Amsterdam tour with drinks and 24hr hop-on hop-off boat.
Tourists enjoying the Saver Combo - Canal Cruise & Rijksmuseum Direct Entry, with a scenic view of Amsterdam's canals and historic architecture
Tourists enjoying the Saver Combo - Canal Cruise & Rijksmuseum Direct Entry, with a scenic view of Amsterdam's canals and historic architecture
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience Rooftop
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Lovers: 1 Hour Amsterdam Canal Cruise with Audio Guide-9
3342 - Amsterdam - Saver Combo - Canal Cruise & Rijksmuseum Direct Entry - 13
Tourists enjoying the Combo (Save 10%): Tickets to AMAZE Amsterdam and 1 Hour Canal Cruise, showcasing Amsterdam's beautiful cityscape from the water
Instant Confirmation
Flexible duration
Mobile Ticket
1 more
  • Wander through the historic brewery of the Heineken® Experience, unraveling the secrets of the perfect pint, and indulge in two delicious beers.

  • Immerse yourself in the story of the Heineken® brand, from its humble beginnings to global dominance, and learn the art of drinking a beer.

  • Fall in love with Amsterdam's charm on a leisurely 1-hour LOVERS canal cruise. Take in breathtaking views of the city from the water.

  • Discover the charm of Amsterdam as you glide past iconic landmarks like the Anne Frank House and the Rijksmuseum with an audio guide.

  • Fun fact: Heineken's green bottle was once designed in such a way so as to serve as an alternative to building blocks.

More details

  • Wander through the historic brewery of the Heineken® Experience, unraveling the secrets of the perfect pint, and indulge in two delicious beers.

  • Immerse yourself in the story of the Heineken® brand, from its humble beginnings to global dominance, and learn the art of drinking a beer.

  • Fall in love with Amsterdam's charm on a leisurely 1-hour LOVERS canal cruise. Take in breathtaking views of the city from the water.

  • Discover the charm of Amsterdam as you glide past iconic landmarks like the Anne Frank House and the Rijksmuseum with an audio guide.

  • Fun fact: Heineken's green bottle was once designed in such a way so as to serve as an alternative to building blocks.

from
€38.45
Amsterdam canal cruise boat with Heineken Experience building in the background.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Amsterdam canal cruise boat passing historic buildings, part of Rembrandt House Museum and canal cruise combo.
Tourists exploring the Catacombs of St. Callixtus in Rome, included in the combo tour with St. John Lateran and Vatican Museums & Sistine Chapel Tickets
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Kid playing inside Blue Boat Canal Cruise Amsterdam
Amsterdam canal cruise boat passing historic buildings, part of Rembrandt House Museum and canal tour combo.
Exterior view of the Anne Frank's house in Amsterdam
Instant Confirmation
2 hours 15 minutes
Mobile Ticket
1 more
  • Step into a world of brewing magic at the Heineken® Experience, where you'll learn the history and heritage of the brand from experts.

  • Go from being a beer lover to a beer connoisseur by learning the art of tasting a beer, and end your trip with two complimentary drinks.

  • Unleash your inner explorer on a 75-min canal cruise through Amsterdam! Sail across the UNESCO-listed canals as an audio guide regales you with facts.

  • Enhance your cruise by upgrading to include a snack box, and devour the sumptuous munchies as you marvel at landmarks like Anne Frank House.

  • Fun fact: Amsterdam, and not Venice, is the most watery city in the world, with almost a quarter of the city covered by water bodies!

More details

  • Step into a world of brewing magic at the Heineken® Experience, where you'll learn the history and heritage of the brand from experts.

  • Go from being a beer lover to a beer connoisseur by learning the art of tasting a beer, and end your trip with two complimentary drinks.

  • Unleash your inner explorer on a 75-min canal cruise through Amsterdam! Sail across the UNESCO-listed canals as an audio guide regales you with facts.

  • Enhance your cruise by upgrading to include a snack box, and devour the sumptuous munchies as you marvel at landmarks like Anne Frank House.

  • Fun fact: Amsterdam, and not Venice, is the most watery city in the world, with almost a quarter of the city covered by water bodies!

from €58
€48

17% off

Heineken® Experience Tickets and Johan Cruijff ArenA Classic Tour
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Heineken Experience Rooftop
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
A visitor seeing the trophies on display at the Johan Cruijff ArenA
Visitors seeing the photographs on display at the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam
Instant Confirmation
Flexible duration
Mobile Ticket
2 more
  • Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

  • After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.

  • Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

  • Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.

  • Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.

More details

  • Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

  • After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.

  • Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

  • Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.

  • Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.

from €44.95
€42.70

5% off

Go City Amsterdam All-Inclusive Pass
Heineken Experience
Rijksmuseum
Pedal Boat Amsterdam
Moco Museum
Bike Rental
Hop on Hop Off
Madame Tussauds Amsterdam
Keukenhof
Muiderslot Castle
A'DAM Lookout
THIS IS HOLLAND
Royal Experience - Royal Coster Diamonds
Royal Experience - Royal Coster Diamonds
Rijksmuseum
Canal
A'DAM Lookout
Free Cancellation
Extended Validity
Instant Confirmation
3 more
  • Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.

  • Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.

Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.

  • Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.

  • To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.

More details

  • Get access to more than 45 attractions in Amsterdam with the Go City: Amsterdam All-Inclusive Pass for 1, 2, 3, or 5 consecutive days.

  • Save 42% on costs by buying a 1-day pass instead of individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.

Make your way to iconic attractions of Amsterdam like 100 Highlights Cruise, and gasp in awe as you view the art at Rijksmuseum.

  • Choose between a 1, 2, 3, or 5-day pass, enjoy the 360-degree views at the AʼDAM Lookout, and learn the art of beer brewing at the Heineken® Experience.

  • To make your tour and travel even more hassle-free, download the Go City app and access the digital pass and city guide on your mobile phone.

from
€89
Icebar Amsterdam interior with ice sculptures and Heineken Experience tickets on display.
Icebar Amsterdam exterior with illuminated entrance and people entering the venue.
Guests enjoying drinks at Icebar Amsterdam with ice sculptures and frosty decor in the background.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Visitors exploring interactive exhibits at the Heineken Experience in Amsterdam.
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Instant Confirmation
Flexible duration
Audio Guide
  • Step into a frosty wonderland at the Xtracold Icebar with skip-the-line entry, where everything is made of ice, and strike a pose for your Instagram.

  • Equipped with thermal wear, brace yourself for -10°C temperatures, while you sip on complimentary beverages in a bar sculpted from 35 tons of ice.

  • Immerse in brewing heritage at the iconic Heineken® Experience, its oldest brewery, and learn about the brand's journey from a local brew to a global sensation.

  • Savor the taste of two chilled Heineken beers, explore the historic brewing rooms, and enjoy interactive games, all part of the Heineken® Experience.

  • Fun fact: The Heineken® brewery had to shut down in 1988 due to its vast expansion, a rare instance of a brand growing too big for its boots!

More details

  • Step into a frosty wonderland at the Xtracold Icebar with skip-the-line entry, where everything is made of ice, and strike a pose for your Instagram.

  • Equipped with thermal wear, brace yourself for -10°C temperatures, while you sip on complimentary beverages in a bar sculpted from 35 tons of ice.

  • Immerse in brewing heritage at the iconic Heineken® Experience, its oldest brewery, and learn about the brand's journey from a local brew to a global sensation.

  • Savor the taste of two chilled Heineken beers, explore the historic brewing rooms, and enjoy interactive games, all part of the Heineken® Experience.

  • Fun fact: The Heineken® brewery had to shut down in 1988 due to its vast expansion, a rare instance of a brand growing too big for its boots!

from €53.45
€46.98

12% off

I Amsterdam City Card
People using I Amsterdam City Card to visit landmarks
People using I Amsterdam City Card to visit landmarks
Close up view of I Amsterdam City Card
Couple using I Amsterdam City Card booking for Hotel Check-in
Patrons enjoying drinks in the frosty interior of Icebar Amsterdam.
Couple using I Amsterdam City Card for shopping
People using I Amsterdam City Card to visit landmarks
Group of tourists enjoying the Combo (Save 5%): Tickets to AMAZE Amsterdam Immersive Experience + The Upside Down, exploring vibrant and interactive exhibits in Amsterdam
Guy using I Amsterdam City Card for cycling
Tourist using I Amsterdam City Card for cycling
Exterior of Rijksmuseum museum in Amsterdam
Amsterdam downtown Canal Boats
Dutch Fortress Museum Naarden
Instant Confirmation
Flexible duration
Mobile Ticket
  • Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.

    • Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.

    • Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.

    • Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.

    • Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.

More details

  • Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.

    • Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.

    • Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.

    • Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.

    • Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.

from
€60
Heineken Experience building in Amsterdam with GVB public transport pass signage.
Heineken Experience tour entrance in Amsterdam with visitors exploring the brewery.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
GVB multi-day Ticket, Amsterdam
A tourist using public transport in Amsterdam
Guests exploring interactive exhibits at the Heineken Experience in Amsterdam.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.
Buses in Amsterdam
Metro in Amsterdam
Ferries in Amsterdam
Instant Confirmation
Flexible duration
Mobile Ticket
1 more
  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

More details

  • Got an Amsterdam adventure on the horizon? Snag this budget-friendly combo that grants you access to public transport and a Heineken® escapade. 

  • Wave goodbye to transport troubles with the GVB Pass, giving you unlimited rides on trams, buses, ferries, and metros. Talk about a ticket to travel freedom.

  • It’s as simple as tap-and-go! With the pass in hand, glide effortlessly on your favorite transport without waiting in those long ticket lines.

  • Swing by the city’s oldest brewery, Heineken®, and treat yourself to two expertly crafted beers while soaking in the fascinating tales from their audio guide.

  • Enjoy ultimate flexibility – choose from a 1, 2, 3, 4, 5, 6, or 7-day GVB pass, and don’t forget, your Heineken® ticket is valid only on the selected date.

from €33.95
€30.56

10% off

Pro tips to help you make a pick

About Heineken Experience

Uncover Heineken's rich brewing legacy at the Amsterdam Heineken Experience. Dive into the brand's 19th-century origins with an immersive tour of historic brewing rooms as you engage in hands-on brewing experiences, including virtual simulations. Explore modern facilities with a behind-the-scenes tour, showcasing cutting-edge technology with dynamic multimedia exhibits that bring Heineken's captivating story to life. Secure your tickets now for an informative and enjoyable visit!


Address
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands
Year opened
1867
Founded by
Gerard Adriaan Heineken
Visitors per year
1200000
Expected wait time - Standard
0-30 mins (Peak), 0-30 mins (Off Peak)
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Why visit Heineken Experience?

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Millions love heading out with us

Takács Lajos
HU

Takács

5/5
Hungary
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review-image
Everything was very good, I liked the interactive presentations and effects. The staff were nice and friendly. The atmosphere was super!
This review is translated. Show original review.
Heineken® Experience Tickets
remedios de andrea
ES

Remedios

5/5
Spain
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Experiencia única , me encantó , lo único que sería genial que pusieran traductores en varios idiomas para que todos pudieran entender la gran historia de esta cerveza pero de verdad recomendable 100%
Heineken® Experience Tickets
Bonita Gibson
GB

Bonita

4/5
United Kingdom
The canal cruise was a lovely way to explore and see the city. The audio came on when needed but was not a constant. Refreshments not for sale on board so take your own on this one. The Heineken brewery was okay, trying to create an experience of being brewed and bottled yourself was a bit weird but having a free drink in a bar at the end made up for it! The photo and video are emailed to you free which was good.
Heineken® Experience Tickets + 75-Min Blue Boat Canal Cruise with Snack Box
José Fernando Barreiros Monteiro

José

5/5
The friendliness and professionalism of everyone. Very punctual. The translations during the tour are top quality. And the Eineken experience is spectacular. Congratulations!
View original review in Portuguese
Heineken® Experience Tickets + 75-Min Blue Boat Canal Cruise with Snack Box
Craig Browning

Craig

5/5
We had a fantastic experience, and your staff are so friendly, especially the young man with the train track tattoo collecting glasses on Sunday 15th, he explained the reasoning behind the tattoo and told us a bit more about his experience as an Heineken employee which he thoroughly enjoys and is an asset to the company.
Combo: Heineken® Experience Tickets + Canal Cruise
Francesca Musolino

Francesca

4/5
The rooftop experience with the Birthday Beer. The tour was ok but needed to be more interactive with the layout of the history and countries involved
Combo: Heineken® Experience Tickets + Canal Cruise
Choo Bee Lay Cynthia
SG

Choo

5/5
Singapore
Easier access to the museums and attractions I went. But would be good if the catalogue can be sorted in the operation hours of the attractions, so that it will be easier for planning.
I Amsterdam City Card with Public Transport: 70+ Attractions
Jean michel Grard
FR

Jean

4/5
France
Efficiency, once you've got past the hassle of installing it on 4 different smartphones, which meant losing the trip to the main station.
View original review in French
I Amsterdam City Card with Public Transport: 70+ Attractions

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