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Combo (Save 5%): Heineken® Experience Tickets + Johan Cruijff ArenA Classic Tour

Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors on a tour of the Johan Cruijff ArenA
Visitors exploring the iconic Johan Cruijff ArenA during the Classic Tour in Amsterdam

Explore Ajax's legendary stadium and Heineken®'s brewing secrets in one go. This combo saves you time and money, perfect for football and beer fans.

Highlights

  • Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

  • After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.

  • Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

  • Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.

  • Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.

Inclusions

Heineken® Experience

  • Entry to the Heineken® Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

  • 2 Heineken beers

Johan Cruijff ArenA Classic Tour

  • Self-guided tour of Johan Cruijff ArenA Classic Tour

  • Entry to the Johan Cruijff ArenA Stadium

  • Entry to Ajax dressing room

  • Entry to Ajax Gallery of Fame

Cancellation policy

These tickets can't be cancelled or rescheduled.

Reviews

4.6
7.3K ratings
5/5
4.8K
4/5
2.4K
3/5
58
2/5
31
1/5
15
Wayne Cole

Wayne

5/5

Nov, 2024

Everything was good, from buying and using tickets to the staffs kindness and knowledge. A great experience all round .
Mrs M Larkin

Mrs

3/5

Nov, 2024

No seats in the bar area. Great for younger visitors but more seats need. Areas dirty in bar. Staff told male visitors to use ladies toilets!
Nicola Ielpo

Nicola

5/5

Nov, 2024

It was very interesting and fun at the same time thanks to the guys who accompanied us and the interactive parts. Highly recommended!
View original review in Italian
Edith Horn

Edith

5/5

Nov, 2024

The children and grandchildren had a great time and we grandparents were explained in detail about grass care. There were people everywhere offering help and advice.
View original review in Dutch
Takács Lajos

Takács

5/5

Oct, 2024

Everything was very good, I liked the interactive presentations and effects. The staff were nice and friendly. The atmosphere was super!
This review is translated. Show original review.

Score a winning combination with this experience that unlocks the secrets behind Amsterdam's two biggest passions: football and Heineken® beer.

Heineken® Experience

Unwind and dive into the world of Heineken® at the historic brewery, now the Heineken® Experience. Intrigued by the iconic green star? Learn the fascinating story behind its color change from red to green in 1873, reflecting the brand's signature colors. Unravel the brewing process with a live presentation and a multilingual audio guide. Cap off your Heineken® experience by putting your newfound knowledge to the test, learning how to pour and savor a chilled beer perfectly. And of course, what better way to end your exploration than with two complimentary beers included in your ticket?

Johan Cruijff ArenA Classic Tour

Immerse yourself in the electric atmosphere of Dutch football at the Johan Cruijff ArenA, home to the iconic Ajax football club. Walk in the footsteps of legends like Johan Cruijff, Edwin van der Sar, and Wesley Sneijder as you explore the Ajax dressing room, the hallowed players' tunnel, and the pitch where countless matches occurred. Don't miss the chance to stand where legends have been crowned champions and see the Ajax Gallery of Fame, which proudly displays the club's illustrious collection of UEFA Champions League trophies.

Heineken Experience

Monday10:30 AM - 07:30 PMlast entry 05:15 PM
Tuesday10:30 AM - 07:30 PMlast entry 05:15 PM
Wednesday10:30 AM - 07:30 PMlast entry 05:15 PM
Thursday10:30 AM - 07:30 PMlast entry 05:15 PM
Friday10:30 AM - 09:00 PMlast entry 06:45 PM
Saturday10:30 AM - 09:00 PMlast entry 06:45 PM
Sunday10:30 AM - 07:30 PMlast entry 05:15 PM

Johan Cruyff Arena

Monday07:00 AM - 06:00 PM
Tuesday07:00 AM - 06:00 PM
Wednesday07:00 AM - 06:00 PM
Thursday07:00 AM - 06:00 PM
Friday07:00 AM - 06:00 PM
Saturday09:00 AM - 06:00 PM
Sunday09:00 AM - 06:00 PM

What to bring

Heineken® Experience & Johan Cruijff ArenA Classic Tour

  • Have your ID ready for a seamless experience.

  • Bring along your walking shoes for comfortable exploration.

  • Bring local currency or your preferred payment method for meals, souvenirs, and extra delights not covered by the ticket.

  • Don’t forget your trusty earphones for an immersive audio guide experience.

What’s not allowed

Heineken® Experience

  • Safety is a priority so this experience is restricted for guests under the age of 18 years.

  • Due to venue restrictions, pets cannot tag along for this experience.

  • Keep in mind alcohol, food & beverages, walking sticks, umbrellas, rucksacks, or large bags are not allowed on this experience. Pack wisely!

Johan Cruijff ArenA Classic Tour

  • Due to venue restrictions, pets cannot tag along for this experience.

  • Keep in mind alcohol and fireworks are not allowed on this experience. Pack wisely! Items like bottles, glasses, cans, sticks, banners, and football shirts are also not allowed except for football matches.

Accessibility

Heineken® Experience

  • This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.

  • Your guide dogs are welcome at the venue.

Johan Cruijff ArenA Classic Tour

  • This experience is wheelchair and pram/stroller accessible.

  • Your guide dogs are welcome at the venue.

Additional information

Johan Cruijff ArenA Classic Tour

  • Bags of A4 size (30 cm x 21 cm x 10 cm) or smaller are allowed into the stadium after a security check.

  • Access to the Ajax dressing room may be restricted on days when the team has a home or away match.

  • The route can change due to operational reasons.

  • You must arrange your own transport between the two venues.

  • Your voucher will be emailed to you instantly.

  • Please display the same at each ticket redemption point along with a valid photo ID.

Ticket redemption points

Johan Cruijff ArenA Classic Tour

  • Show your ticket at Johan Cruyff Arena.

  • Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.

  • Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.

Get directions to the redemption point

Heineken Experience

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get directions to the redemption point

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