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Explore Heineken’s brewery your way in 1.5 hours, then cruise through Amsterdam for an hour with a guide’s fun facts and a cold Heineken to sip on.
- Why pay more? Save 5% on this Heineken tour and canal cruise combo—expert insights, included drinks, and zero planning hassle.
- Walk through Heineken’s original 1867 brewery, learn about the brand's legacy, hear cool facts via an audio guide, and enjoy two beers at ‘Dam Bar.
- Step aboard the Heineken Flagship Cruise! A knowledgeable guide shares hidden gems while you enjoy a premium beer from Heineken’s portfolio.
Heineken Experience
- 1.5 hour tour of Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 2 Heineken beers at ‘Dam Bar
Heineken Flagship Cruise
- 1-hour canal cruise
- English-speaking expert
- 1 premium Heineken beer
- Extra drinks on the boat (available for purchase)
These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Brazil, Italy, United Kingdom and over 37 countries have loved this experienceWhat our guests say
Byongil
Feb, 2025Verified booking
I was touched that they were considerate enough to allow us to have a beer. Before that, I thought there were only explanations that I couldn't quite understand.
Vera
Mar, 2025Verified booking
Brilliant all through the tour
Noha
Apr, 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Kelly
Mar, 2025Verified booking
We were not able to use our tickets at the time and date I bought them for and the company was accomdating. We were able to use them the next day. It was a fun experience and who doesn't like a few beers!?
Roberta
Feb, 2025Verified booking
The staff was really nice and friendly, despite it being the last tour before closing they were thorough and ready to answer any questions we had. The experience contains both information about Heineken and about the city of Amsterdam in general. Recommended.
Go from brewery to boat with this Heineken combo! Enjoy two drinks at the brewery, then a premium beer and live-guided cruise through Amsterdam’s canals.
Getting started
Get ready for some Heineken fun! Show up 10-15 minutes early and don’t forget to bring your ID because this experience is only for adults. Leave a 30-min gap between your Heineken tour and the canal cruise—no rushing needed! And don’t forget your ID, as this is an 18+ experience.
What to expect
Heineken Experience
Start with Heineken’s historic brewery, where interactive exhibits bring the brewing process to life—plus two beers.
Features
- Heineken Experience tour – In just 1.5 hours, get the lowdown on Heineken’s brewing magic and see how this legendary beer became a global icon.
- Two complimentary beers – Wrap up your tour with a cold, refreshing Heineken—because learning about beer is fun, but drinking it is even better!
Heineken Flagship Cruise
Next, get on board the Flagship Cruise and soak in Amsterdam’s stunning canals while enjoying a premium Heineken beer with expert commentary along the way.
Features
- Heineken Flagship Cruise – Sail through Amsterdam’s canals, hear untold stories from your guide and enjoy a premium Heineken beer.
- Scenic canal views – From the elegant Magere Brug to the wobbly dancing houses, cruise past Amsterdam’s most famous sights.
What to bring
Heineken Experience + Heineken Flagship Cruise
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Heineken Flagship Cruise
- Outside food & beverages and smoking are not allowed in this experience.
- Your pets are not permitted on this experience.
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Accessibility
Heineken Experience + Heineken Flagship Cruise
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Heineken Flagship Cruise
- This experience is not accessible to wheelchair users.
Additional information
Heineken Experience
- Available facilities: lockers, cloakroom and restroom.
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Your voucher will be emailed to you instantly.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption points
Fabrique des Lumières
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Show your ticket at Fabrique des Lumières.
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Address: Pazzanistraat 37, 1014 DB Amsterdam, Netherlands.
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Landmark: The entrance to the museum is situared right beside the Espressofabriek café.
Get directions to the redemption point
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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