Explore Heineken’s brewing story at your own pace, from iconic copper tanks to hands-on exhibits, ending with two refreshing drinks.
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!
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Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
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Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.
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Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
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2 Heineken beers
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75-min canal cruise (as per option selected)
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Glass-top roof boats (as per option selected)
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Audio guide in 19 languages on the boat (as per option selected)
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Fast-track entry to Heineken Experience (as per option selected)
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3 drinks at Heineken (as per option selected)
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Italy, Brazil, United Kingdom and over 40 countries have loved this experience
Takács
Oct, 2024
Everything was very good, I liked the interactive presentations and effects. The staff were nice and friendly. The atmosphere was super!This review is translated. Show original review.
Maria
Oct, 2024
I went to the Heinker brewery and it was as smooth as a trip through the canals of Amsterdam. Everything started on time and went smoothly.View original review in Portuguese
James
Sep, 2024
Fantastic experience, highly recommended. Great tour guides, interactive experience with fun bits throughout, culminating in an excellent finale downstairs. A must to do even if you're not really a Heineken fan!!
Eder
Aug, 2024
It was an incredible experience, in which I was able to learn about this brewery that has a beautiful history and super tasty beer.View original review in PortugueseKarla
May, 2024
Fun. Welcoming. Beautiful story of the Heineken family. Incredible experience, involving traditional and modern technology.View original review in Portuguese
Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and cheers with two drinks!
Getting started
Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd!
What to expect
Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life.
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Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy.
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Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide.
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Tasting – Wrap up your visit with two ice-cold Heinekens because nothing beats sipping a crisp, refreshing drink right where it all began!
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Max Verstappen’s RB14 car – A must-see for racing fans, this unexpected highlight adds a fascinating touch to the whole experience.
Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.
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What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
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Safety is a priority so this experience is restricted for guests under the age of 18 years.
Accessibility
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Additional information
- Facilities: lockers, cloakroom, and restroom.
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Your voucher will be emailed to you instantly.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption point
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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