Sip Heineken where it all began, then hop on a canal cruise for an hour of laid-back sightseeing through Amsterdam’s waterways.
- If you’re all about great brews, scenic canals, and a solid deal, this one’s for you—brewery fun and boat views with a sweet 14% off!
- Fast-track your way into Heineken’s original brewery, hear behind-the-scenes stories with an audio guide in 6 languages, and enjoy three perfectly poured beers.
- Glide past Amsterdam’s iconic canal-side gems on a glass-top boat. Enjoy a smooth 60-minute ride with an audio guide covering 21 languages.
Heineken Experience
- Fast-track entry to Heineken Experience
- Live presentation in English
- Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
- 3 drinks
60-min Canal Cruise
- 60-min canal cruise
- Glass-top roof boats
- Audio guide in 21 languages
These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Brazil, Ireland, United States and over 15 countries have loved this experience
Michel
Oct, 2024
The brewery tour was great, but the cruise was a long way from the factory, so it was disappointing that it didn't go to the factory. Not clear and catchy. Very disappointing. We didn't do it. Misleading advertisingView original review in French
Barbara
Oct, 2024
Wow experience We expected the usual brewery experience but instead here the people who manage communications and events for Heineken did something extraordinary I don't want to anticipate anything and leave you with the surprise but if you like beer and love innovative experiences buy tickets ... you will not regret itView original review in Italian
Andres
Oct, 2024
The Heineken experience was excellent, they make an effort to leave a pleasant memory and to let people know the history of the brewery.View original review in Spanish
Kelley
Sep, 2024
The graphics are incredible and the tour guides are extremely passionate about explaining the history of the brewery. It is an experience worth having and no trip to Amsterdam would be complete without it.
Camila
Mar, 2025
The experience was incredible, I was expecting more of a museum and it was 100% visual and sensory, very well organized and ended at the bar.View original review in Spanish
Drinks, boats, and big savings! Get 14% off this epic combo that pairs Heineken’s world with a scenic canal cruise.
Getting started at the Heineken Experience
Excited about the Heineken Experience? Show up 10-15 mins early and bring your ID—this isn’t a juice tasting, it’s 18+ only!
What to expect
Walk into the OG Heineken brewery and see how a small Dutch beer brand took over the world. Get hands-on, taste barley, ace the drink-pouring game, and sip on three cold ones.
- Historic brewery tour – From early bottling tech to its legendary 1875 gold medal and retro ads, this tour takes you down memory lane of Heineken’s past.
- Interactive drink-pouring challenge – Test your skills in a friendly competition to pour the perfect Heineken pint.
- Three complimentary beers – Crack open a fresh Heineken at the bar, brewed to perfection and ready for you to savor.
Getting started on the 60-min canal cruise
After your brewery tour, head to the LOVERS dock to board your 1-hour canal cruise. Simply show your ticket and step onto a comfortable, glass-topped boat.
What to expect
Float past Amsterdam’s postcard-perfect canals, from the Anne Frank House to the quirky Dancing Houses, with an audio guide full of fun facts.
Features
- Scenic 1-hour cruise – See Amsterdam from the water as you glide under bridges and past those classic canal-side houses.
- Spot Dancing Houses & Seven Bridges – See the Dancing Houses defy gravity and glide through the dreamy Seven Bridges of Reguliersgracht.
- Multilingual audio guide – Whether it’s Dutch, Spanish, or Italian, hear about Amsterdam’s landmarks in one of 21 languages.
What to bring
Heineken Experience + 60-min Canal Cruise
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
Heineken Experience + 60-min canal cruise
- Due to venue restrictions, pets cannot tag along for this experience.
Heineken Experience
- Outside food & beverages and smoking are not permitted on this experience.
- Safety is a priority so this experience is restricted for guests under the age of 18 years.
Accessibility
Heineken Experience + 60-min Canal Cruise
- Your guide dogs are welcome at the venue.
Heineken Experience
- This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Additional information
Heineken Experience
- Facilities: lockers, cloakroom, and restroom.
60-min Canal Cruise
- You’ll need to reserve a time slot for your canal cruise when you arrive in Amsterdam. Just visit any of the 16 Tours & Tickets shops in the city center to validate your open ticket.
- You can also pick your departure point: Amsterdam Central Station, Rijksmuseum (near Heineken Experience), Leidseplein, or Anne Frank Museum.
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Your voucher will be emailed to you shortly.
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Please display your mobile voucher along with a valid photo ID at the ticket redemption points.
Ticket Redemption Points
Heineken Brewery
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Redeem your ticket at Heineken Brewery, located at Stadhouderskade 78.
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Please note it is only possible to access the attraction at your chosen time-slot.
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To locate the ticket redemption point on Google Map, simply search for - Heineken Experience.
Get Directions to the Ticket Redemption Point
Canal Cruise
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Please note that the 1 hour Canal Cruise can only be accessed with a pre-booked time slot. In order to pre-book a specific time slot, please show your (smartphone) ticket for the 1 hour Canal Cruise at the local office.
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The office is located at Damrak 26, 1012 LJ Amsterdam, Netherlands.
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To locate the ticket redemption point on Google Maps, simply search for - Lindberg Travel
Get Directions to the Ticket Redemption Point
Getting There
Heineken Experience
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The nearest tram stop is Marie Heinekenplein, which is a 2-minute walk from the ticket redemption point.
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Trams #3 & 24 will get you here.
Canal Cruise Local Office
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The nearest transit stop is ‘Dam,’ which is about 10 minutes from the ticket redemption point
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Bus #N85 & N87 will get you here
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Tram #4 & 14 will get you here
Validity
This ticket is valid on the date and time selected during checkout.
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