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Explore Heineken’s brewing story at your own pace, from iconic copper tanks to hands-on exhibits, ending with two refreshing drinks.
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Get the full Heineken story with a live English presentation, a multilingual audio guide, and—the best part—two ice-cold Heinekens at the end!
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Tour Heineken’s historic brewery, admire giant copper tanks, test your pouring skills, and even see the nitty-gritty of the brewing process.
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Racing fans, this one’s for you! Max Verstappen’s RB14 car is parked inside Heineken Experience, adding some high-speed thrill to your visit.
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Upgrade your visit with a fast-track Heineken entry, three drinks, and a 75-min canal cruise offering unique city views and commentary in 19 languages!
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Entry to Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
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2 Heineken beers
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75-min canal cruise (as per option selected)
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Glass-top roof boats (as per option selected)
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Audio guide in 19 languages on the boat (as per option selected)
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Fast-track entry to Heineken Experience (as per option selected)
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3 drinks at Heineken (as per option selected)
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from Italy, Brazil, United Kingdom and over 37 countries have loved this experienceWhat our guests say
Byongil
Feb, 2025Verified booking
I was touched that they were considerate enough to allow us to have a beer. Before that, I thought there were only explanations that I couldn't quite understand.
Vera
Mar, 2025Verified booking
Brilliant all through the tour
Noha
Apr, 2025Verified booking
This tour was so fun and a MUST to do in Amsterdam. The staff all had great vibes and made sure to make it an exciting time for everyone. It's great to do with family or friends and it was such an engaging experience.
Kelly
Mar, 2025Verified booking
We were not able to use our tickets at the time and date I bought them for and the company was accomdating. We were able to use them the next day. It was a fun experience and who doesn't like a few beers!?
Roberta
Feb, 2025Verified booking
The staff was really nice and friendly, despite it being the last tour before closing they were thorough and ready to answer any questions we had. The experience contains both information about Heineken and about the city of Amsterdam in general. Recommended.
Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and cheers with two drinks!
Getting started
Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd!
What to expect
Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life.
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Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy.
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Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide.
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Tasting – Wrap up your visit with two ice-cold Heinekens because nothing beats sipping a crisp, refreshing drink right where it all began!
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Max Verstappen’s RB14 car – A must-see for racing fans, this unexpected highlight adds a fascinating touch to the whole experience.
Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.
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What to bring
- Have your entry tickets and ID ready for a seamless experience.
What’s not allowed
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Outside food & beverages and smoking are not permitted on this experience.
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Due to venue restrictions, pets cannot tag along for this experience.
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Safety is a priority so this experience is restricted for guests under the age of 18 years.
Accessibility
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This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
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Your guide dogs are welcome at the venue.
Additional information
- Facilities: lockers, cloakroom, and restroom.
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Your voucher will be emailed to you instantly.
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Please arrive at the redemption point 15 minutes before the scheduled time of your visit to avoid any delays.
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Display the voucher on your mobile phone with a valid photo ID at the redemption point.
Ticket redemption point
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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