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Heineken® Experience Tickets

Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Visitors exploring Heineken brewery in Amsterdam with drinks in hand.
Guests at Heineken Experience Amsterdam exploring interactive exhibits and tasting area.

Discover the secrets behind one of the most famous beers in the world with these entry tickets to the Heineken® Experience in Amsterdam.

Highlights

  • Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

  • Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.

  • Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

  • Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.

  • Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.

  • Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!

Inclusions

  • Entry to Heineken® Experience

  • Live presentation in English

  • Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

  • 2 Heineken beers

  • Rooftop access (as per option selected)

  • 1-hour canal cruise (as per option selected)

  • 2 extra attractions in Amsterdam from this list (as per option selected)

cancellation policy

These tickets can't be cancelled or rescheduled.

Reviews

How do we collect reviews?

4.6
8.6K ratings
5/5
5.3K
4/5
3.1K
3/5
36
2/5
32
1/5
82
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Guests from United Kingdom, Ireland, United States and over 46 countries have loved this experience
Alexis Enrique Mendoza Pérez

Alexis

5/5

Jan, 2025

It is not only a tour as they are commonly known, but there are audios to listen to the story and there are also interactive activities that make the tour very enjoyable.
View original review in Spanish
Charlotte Mansour

Charlotte

5/5

Jan, 2025

Both guided and free during the tour, we were able to make the most of every second. A fun, friendly experience well worth the detour.
View original review in French
Tanya Ristoff

Tanya

5/5

Jan, 2025

The tour exceeded our expectations- Heineken clearly put a lot of thought into the experience and it made for a memorable day. The Arena was great to see and we appreciated being able to see all elements of the facility including having access to the pitch!
Mrs M Larkin

Mrs

3/5

Nov, 2024

No seats in the bar area. Great for younger visitors but more seats need. Areas dirty in bar. Staff told male visitors to use ladies toilets!
Nicola Ielpo

Nicola

5/5

Nov, 2024

It was very interesting and fun at the same time thanks to the guys who accompanied us and the interactive parts. Highly recommended!
View original review in Italian

Journey through brewing legacy

Step into the Heineken® Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. A live English presentation traces Heineken's journey from a local favorite to a global powerhouse. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers. That's not all, Max Verstappen's RB14 car is going to be on display at the Heineken experience, so don't miss out on this rare opportunity and go admire the beauty!

Make the most of Amsterdam with optional upgrades

Now that you're all refreshed after tasting the two delicious beers at the Heineken® Experience, why not upgrade your tickets to explore more of what Amsterdam has to offer? You can opt-in to access the terrace at the Heineken® Experience, which offers some of the most unbelievable views of the city. Or you can choose to go on a relaxing 1-hour canal cruise. Alternatively, upgrade and get entry to any two extra attractions in the city.

Heineken Experience

Monday10:30 AM - 07:30 PMlast entry 05:15 PM
Tuesday10:30 AM - 07:30 PMlast entry 05:15 PM
Wednesday10:30 AM - 07:30 PMlast entry 05:15 PM
Thursday10:30 AM - 07:30 PMlast entry 05:15 PM
Friday10:30 AM - 09:00 PMlast entry 06:45 PM
Saturday10:30 AM - 09:00 PMlast entry 06:45 PM
Sunday10:30 AM - 07:30 PMlast entry 05:15 PM

What's not allowed

  • Safety is a priority so this experience is restricted to guests under the age of 18 years.

Accessibility

  • Your guide dogs are welcome at the venue.

  • This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.

  • Your voucher will be emailed to you shortly.

  • Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.

  • Display the voucher on your mobile phone with a valid photo ID at the redemption point.

Ticket Redemption Point

  • Show your ticket at Heineken Experience.

  • Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

  • Landmark: Van Randwijk monument.

Get Directions to the Redemption Point

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