Things to do in Dubai

House of Hype in Dubai: An upcoming trendsetting hub

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Ready to explore a reality where imagination runs wild? Dubai’s House of Hype is literally a playground for the senses. 18 surreal worlds blending cutting-edge tech, viral trends, and pure whimsy; that's what awaits you at this new attraction in Dubai Mall.

With over 100 interactive experiences, every corner warps reality with trippy art that reacts to your touch, and characters straight out of a TikTok fever dream. It’s where gaming, social media, and pop culture collide in a kaleidoscope of lights, sounds, and “did that just happen?” moments. The future of entertainment? Consider it here. Opening soon—don’t say we didn’t warn your Instagram feed.

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Why visit House Of Hype Dubai?


  • Innovative art: Navigate 18 boundary-breaking worlds where interactive exhibits transform you into living art. Every space twists reality with mind-bending design.
  • Click instagram-worthy moments: Capture surreal snaps in dynamic light/sound installations.
  • Play & Create: Join 55 creator stages, tackle missions with quirky characters, or dominate 50 cutting-edge gaming stations.
  • Trendsetting shopping: Raid 14 retail hubs for exclusive fashion drops, then refuel at 6 F&B spots offering culinary innovation.

Top things to do at House Of Hype


1Creator stage

Unleash your inner superstar at the Creator Stage, where high-tech design stations and photo booths let you craft music videos, digital fashion, and personalized avatars. Style yourself in virtual attire, design custom sneakers, and earn HyperCoin with every creation.

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2Gaming stations

Level up at 50+ next-gen gaming stations blending technology with a retro vibe. Battle friends in exclusive House of Hype games using body-tracking tech or classic consoles. Every play earns HyperCoin via the PARX app – rack up points to claim free prizes!

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3Wonderverse

Explore the 18 immersive worlds at House of Hype, from glitching neon metropolises to luminous botanical gardens and morphing urban landscapes. Each world dazzles with robotic light shows, spontaneous performances, and hidden surprises.

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4Shopping

You can shop goodies at 14 boutiques blending drippy fashion and exclusive HOH collectibles. Earn HyperCoins through gameplay for discounts on limited-edition streetwear, avant-garde accessories, and Dubai-inspired memorabilia.

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5Impromptu Performances

Expect the unexpected! Snap photos with lively performers during pop-up shows and interactive acts. Jump into surprise challenges—collaborate with characters to unlock exclusive rewards. Every moment brings fresh, shareable excitement.

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6Food Stops

House of Hype serves up six amazing food stops blending flavors with visual flair. Sink your teeth into exclusive daily pastry releases or hunt down the secret sushi-taco fusion bar. Every bite delivers crave-worthy creativity, crafted for both your feed and your taste buds.

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How To Reach House Of Hype


House Of Hype will be located inside the Dubai Mall. Nestled in the heart of the bustling city, the venue is easily accessible by car, metro, or bus.

  • By Metro: For those taking the metro, hop off at the Burj Khalifa/Dubai Mall station and follow the signs leading to the mall.
  • By Bus: Bus service route 27 and 29 both drop off at the Lower Ground floor of the Dubai Mall every day.

Things to do around House Of Hype


House Of Hype Dubai