Johan Cruijff Arena

Feel a thrill rush through you as you enter the Johan Cruijff ArenA for a behind-the-scenes experience with access to the Ajax Dressing Room.

Stand where coaches strategize at the Manager's Dug-out, and experience the exhilaration of walking through the Players' Tunnel onto the field.

Upgrade to the VIP experience and enjoy exclusive perks like a guided tour, Johan Cruijff ArenA scarf, drink, and access to the skybox and boardroom.

Fun fact: Michael Jackson performed at this arena during the HIStory World Tour in 5 sold-out concerts, for a total audience of 250,000!

Dive into a 2-hour guided VIP tour of the iconic Johan Cruijff ArenA, home of the Ajax Football Club, one of the world's most revered football stadiums.

Get an insider's perspective with exclusive access to the Boardroom, a forbidden zone for most fans, and the iconic dressing room where legends are made.

Enjoy a premium experience at the Skybox, with panoramic views of the pitch as you sip on your complimentary soft drink.

Uncover the secrets of the club and its home from your expert guide who will take you on a journey through the Mixed Zone and Players Tunnel.

Leave with more than just memories. Take home a complimentary Johan Cruijff ArenA scarf as a reminder of your unforgettable experience.

Did you know? Kickboxing is the most popular combat sport in the Netherlands, and many kickboxing events have taken place in the Johan Cruyff Arena.

Get ready for a thrilling journey through the Johan Cruijff ArenA with an exclusive tour covering players' dressing rooms, the mixed zone, and the pitch.

Amp up your experience at Johan Cruijff ArenA with a VIP upgrade, gaining you a guided tour, access to exclusive areas like Skybox, and a special ArenA scarf.

Revel in Amsterdam's charm with a beautiful 1-hour canal cruise, offering views of the city's iconic landmarks like the Anne Frank House Museum and Skinny Bridge.

Enhance your canal cruise experience with an audio guide in 19 languages, revealing fascinating insights and stories about Amsterdam's architectural gems.

Fun fact: Queen Beatrix, former Queen of the Netherlands, opened the Johan Cruijff Arena.

Learn about Heineken®'s journey from a local Amsterdam brewery to a world-renowned beer brand through a live presentation and multilingual audio guide.

After your Heineken® Experience tour, enjoy 2 complimentary chilled beers, the perfect way to crown your Amsterdam adventure.

Explore the Ajax dressing room, player tunnel, and pitch at the Johan Cruijff ArenA, feeling the atmosphere where football greats once played.

Immerse yourself in Ajax's history with a self-guided tour, letting you dive deeper into the stadium's secrets at your leisure.

Fun fact: Heineken® uses a special A-yeast strain, a closely guarded secret that contributes to the beer's unique flavor and long shelf life.

Over the course of the time you choose to spend in Amsterdam, visit 70+ major museums and attractions in a hassle-free manner and at a discounted rate.

• Skip the hassle of buying tickets at the city's major attractions like the ARTIS Amsterdam Royal Zoo, Stedelijk Museum, and more, while saving on costs.

• Visit the Rembrandt House Museum, the only place in the world completely dedicated to Dutch painter Rembrandt, and the fun Upside Down Museum.

• Enjoy the convenience of free access to Amsterdam's public transport system (GVB) and explore the city without worrying about cabs or buses.

• Choose from 24-hour, 48-hour, 72-hour, 96-hour, or 120-hour options, and make the most of this flexibility to see Amsterdam at your own pace.

Go behind the scenes at Ajax's legendary stadium and explore the Johan Cruijff ArenA at your own pace with a self-guided tour.

Marvel at the iconic Johan Cruijff ArenA as you visit the pitch where historic games have been played, and the players' dressing rooms.

Unleash your senses in Amsterdam’s AMAZE with a 1-hr, mind-bending journey through interactive rooms with lights, lasers, and more.

Explore 8 unique rooms, each a playground of sound, visuals, special effects, and interactive installations, a must for experience seekers.

Did you know? Pop icons like Michael Jackson and David Bowie have performed at the Johan Cruijff ArenA.