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Love beer and football? Visit the Heineken Experience and Johan Cruijff ArenA, explore at your own pace, and save 5%!
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Why book twice? Save 5% and enjoy easy access to Heineken Experience and Johan Cruijff ArenA—Amsterdam’s ultimate beer and football duo.
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Learn Heineken’s story at its historic brewery via the interactive exhibits, a live English talk, an audio guide, and two drinks included!
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Walk where football legends have—explore Johan Cruijff ArenA at your pace, visit the dugout and pitch, and jump into Ajax history at the Gallery of Fame.
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Heineken Experience
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Entry to the Heineken Experience
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Live presentation in English
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Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
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2 Heineken beers
Johan Cruijff ArenA
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Entry to Johan Cruijff ArenA
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Access to: Players Dressing Rooms, Mixed Zone, Players Tunnel, Pitch, Manager’s Dug-out, Ajax Gallery of Fame
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These tickets can't be cancelled or rescheduled.
How do we collect reviews?
Guests from United Kingdom, Italy, France and over 57 countries have loved this experienceWhat our guests say
Marco
Apr, 2025Verified booking
Nice stadium, convenient to get to in a suburban area, also nice ajax museum with lots of memorabilia and interactive activities. Deserves.
Kelly
Mar, 2025Verified booking
We were not able to use our tickets at the time and date I bought them for and the company was accomdating. We were able to use them the next day. It was a fun experience and who doesn't like a few beers!?Callum
Mar, 2025Verified booking
Amazing Experience, walking out from the dugout to sitting in the stands to seeing all of the History in the Trophy Room was definitely an experience to remember!
Roberta
Feb, 2025Verified booking
The staff was really nice and friendly, despite it being the last tour before closing they were thorough and ready to answer any questions we had. The experience contains both information about Heineken and about the city of Amsterdam in general. Recommended.
Toni
Feb, 2025Verified booking
This was an amzing experience for us and my son , he is football mad the stadium is absolutely amazing and best but was able to go around the tour at your own pace and with out a guard it was perfect
Save 5% and explore Heineken Experience and Johan Cruijff ArenA hassle-free, with one smooth booking.
Getting started at the Heineken Experience
It all begins at Heineken’s historic brewery—scan your ticket, step inside, explore the brewing process, and see cool memorabilia on your own. This one is only for the 18+ crowd!
What to expect
From hops to bottling, get the full Heineken story! Play with interactive exhibits, check out vintage gear, and enjoy two drinks at the end.
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A thorough brewery tour — Visit Heineken’s first brewery and see how the brand has evolved over the years.
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Interactive exhibits — Ever wondered how Heineken is made? Follow the brewing journey through engaging exhibits, massive screens, and fun interactive displays.
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Tasting room — Grab two perfectly chilled Heinekens and enjoy the lively atmosphere.
Getting started at Johan Cruijff ArenA
From the stands to the pitch, explore Johan Cruijff ArenA like a true fan—just scan your ticket at the venue and start your adventure!
What to expect
Get the ultimate match-day experience: explore the locker rooms, stroll through the tunnel, and stand pitch-side where legends have played.
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Dressing Rooms & Dugout — Step into the locker room and sit where football legends gear up for the big game.
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Players’ Tunnel — Feel the buzz of match day as you walk the same tunnel Ajax stars use before hitting the pitch.
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Ajax Gallery of Fame — Get a glimpse of Ajax’s past with historic jerseys, trophies, and stories of its greatest players.
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What to bring
Heineken Experience + Johan Cruijff ArenA
- Ensure your entry tickets and ID are on hand for a smooth experience.
What’s not allowed
Heineken Experience + Johan Cruijff ArenA
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Outside food & beverages and smoking are not allowed in this experience.
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Your pets are not permitted on this experience.
Heineken Experience
- For safety reasons, guests under the age of 18 years are not allowed on this experience.
Johan Cruijff ArenA
- Helmets, suitcases, or bags bigger than 30 cm x 21 cm x 10 cm are not allowed on this experience.
Accessibility
Heineken Experience + Johan Cruijff ArenA
- For your convenience, guide dogs are welcome to join you.
Heineken Experience
- This experience is accessible to wheelchair users. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations.
Johan Cruijff ArenA
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This experience is accessible to wheelchair and pram/stroller users.
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For your convenience, escalators and elevators are available throughout the venue.
Additional information
Heineken Experience + Johan Cruijff ArenA
- Available facilities: Restrooms
Heineken Experience
- Available facilities: lockers and cloakroom.
Johan Cruijff ArenA
- Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
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Your voucher will be emailed to you instantly.
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Please display the same at each ticket redemption point along with a valid photo ID.
Ticket redemption points
Johan Cruijff ArenA Classic Tour
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Show your ticket at Johan Cruyff Arena.
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Address: Johan Cruijff Boulevard 1, 1101 AX Amsterdam, Netherlands.
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Landmark: Main Entrance E, next to the Ajax fan shop and the restaurant.
Get directions to the redemption point
Heineken Experience
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Show your ticket at Heineken Experience.
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Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
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Landmark: Van Randwijk monument.
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